BRANDING
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ART DIRECTION
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MARKETING
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BRANDING | ART DIRECTION | MARKETING |
Art Direction
STORY 1
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First Car
STORY 3
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First 5K
STORY 2
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First Crush
STORY 4
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First Date
STORY I
First Car
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Dream it.
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Build it.
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Grow it.
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Sell it.
STORY II
First Car
Branding
Gifford Hotel
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This logo project was part of a rebrand and renovation of an established hotel in Provincetown, Cape Cod—The Gifford Inn. The new owner wanted to breathe fresh life into the space by merging the glamour and rich textures of Art Deco jazz bars with subtle coastal motifs. I designed a modernized seashell icon inspired by the era’s visual language, along with a custom wordmark that channels the same sense of elegance and nostalgia. The refreshed identity positions the hotel as more than just a place to stay — it’s a renewed experience meant to be remembered.
Conor McGregor Zig Kinetica Partnership
This concept turned Conor McGregor into his very own comic book action figure—and we fully dove into that concept. In a full homepage site takeover, me and one other designer, created a comic book strip approach to the homepage hero layout—inspired by sole of the new ‘Zig Kinetica’. Capitalizing on the video clips provided by agency, we mimicked the “zig energy” and created the animated site experience shown here.
Animation
Cardi B Club C
This concept turned Conor McGregor into his very own comic book action figure—and we fully dove into that concept. In a full homepage site takeover, I created a comic book strip approach to the layout. Capitalizing on the video clips provided by agency, I mimicked the “zig energy” animation and created the animated site experience shown here.